It was founded in 1889. Initially, the company produced tires for bicycles, later entering the market of car tires (in 1891 the company received a patent for the production of removable pneumatic tires). In 1907, the first Michelin company opened outside of France, in Turin[3].
A carriage with a Michelin advertisement. USA, Texas, 1911
Michelin owned the automobile manufacturer Citroën from 1934 to 1976. In 1988, the company absorbed U.S. tire manufacturer B.F. Goodrich Company, which put it at the top of the global market; in total, it has acquired a total of about ten tire companies of different sizes over the history of the company. Michelin is the author of many innovations in the tire industry, such as the invention of radial tires in 1946. Also one of the most important moments was the appearance on the market in 1992 of the so-called “green tires” Energy, which have a low rolling resistance coefficient, which saves fuel[3].
From 1999 to May 2006 the company was managed by Edouard Michelin, who drowned on May 26, 2006, while fishing on a yacht off the west coast of France (Brittany). After that, Michel Roller, who is not a member of the Michelin family, took over as head of the company.
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